The images from the projectors were brighter (they actually hold a Guinness Book World Record for being the brightest), sharper, and presented better separation of the foreground and background in the 3D imagery. We watched the Jurassic World trailers and took a tour of their dual Barco DP4K-32B projectors - all of which was impressive. Last year Cinemark invited me to a tech preview to examine the newer XD technology. Sometimes.”īecause of the way 3D is projected, it can actually be darker and not as crisp as the newer IMAX, which uses new laser projectors and Cinemark XD, which uses newer 4k DLP projectors - two of them per screen to be exact - as opposed to the older, single-projector setup. But between RealD 3D, IMAX 3D, AMC Prime, and Cinemark XD, how do you choose? Is it really worth it to pay extra for IMAX 3D or Cinemark XD over any other 3D or even the standard 2D format? I’d say, “Yes. (Yes, Star Wars: The Force Awakens also includes IMAX footage, but only during the five-minute Millennium Falcon chase scene.)ģD BEYOND CAPTAIN EO, AND FRICKIN’ LASERSĪt one point, 3D was all about making it look like things were flying out of the screen - and the overall effect felt like filmmakers were saying, “We need to make sure the audience knows we’re using 3D, so let’s throw as many things in their faces as possible.” Since those unsubtle days, 3D has come a long way. The last big-budget movies that included a significant portion of IMAX 70mm footage, approximately 70 minutes of it, was Interstellar. Superman, have only been shot partially in 70mm, often using 35mm film or a super high-end digital camera like the Red Epic. Most Hollywood films using IMAX cameras, such as Batman v.
Unfortunately, due to the size of the cameras, cost, and difficulty of post-production when compared to digital formats, 70mm/15p filmed IMAX production is rare, and so are screens around the country capable of projecting it. IMAX film is a large format with nearly unmatched clarity and quality of images, boasting even greater detail than 4K.
CINEMARK DBOX VS XD MOVIE
If you’re going to a movie shot in true IMAX - that means it was shot, at least in part, using IMAX cameras, on 70mm film, and is being projected on a full-size IMAX screen (97 feet wide by 76 feet high) - pay the extra cost if you have the money to spend. Let’s backtrack a bit here and put those questions aside for a moment. Do you hit the regular showing, or see it in 3D? And will you be watching in standard RealD 3D, IMAX 3D, AMC Prime or Cinemark XD? In fact, there might be too many options. Fortunately, there are plenty of options for seeing those summer blockbusters. I personally take a holistic approach to my moviegoing and consider the soundscape as important as the imagery, but for most people, a poorly projected screening is a dealbreaker. RealD 3D, IMAX Experience, Cinemark XD, D-Box seats - they’re all battling for your box office and concession dollars, but are these innovations really worth the extra dough?Īs much as tickets and food cost these days, it really is all about the overall experience. To counter the downturn, the film industry has worked hard to come up with innovations that might get more people in those stadium seats, trying everything from IMAX screens to dine-in theaters, recliners, rumble seats, and, of course, then there’s 3D. But just as ticket and concessions prices have gone up, consumer technology has also improved, allowing more people to afford relatively large screen TVs for home use and sapping ticket sales in the process. We’d go to the Cinerama Dome with its massive curved 86-foot screen, or another behemoth of its day, Grauman’s Chinese Theater, then we’d go out for dinner and ice cream. My dad loved going to the movies and he made a “thing” of it - I still remember standing in line for about two hours to see Raiders of the Lost Ark.
When I was a kid, hitting the theater for a summer blockbuster was a big family event.
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